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Peer-to-Peer Marketing is online commerce that relies on Peer-To-Peer computing technology where the online user keeps his autonomy.

versus The traditional online computer user that runs his business in the role as a client on a stranger's big computer called a Server.

The Old and Bad Way:

The typical online computer user runs his business in the role as a client on a stranger's big computer called a Server. All other considerations are secondary to this fact notwithstanding strenuous assurances about encryption and security. The corporate owner of the server knows your details and is in a position to divulge it, either through carelessness or intent. He can summarily cut you off, just as Twiiter.com had done to Mr. Trump. Conventional E-Commerce relies on this Client-Server Technology. 

The New and Good Way:

Alternatively, there is Peer-To-Peer technology in which your computer is not subservient to any single server; it is a peer within a network of equals that collectively produce awesome computing power. More importantly, your details remain under your control. 

However, peer-to-peer technology goes beyond mere electronic equipment. It is really based on a different mentality of the participants to this commerce. This mentality rejects the hierarchical paradigm in which there is a central organization which controls the fate of those who are obliged to depend on its services. The Central Bank is a prime example. Consider the omniscience of a Central bank. It arbitrarily creates i.o.u documents called currency. Everyone is bound by law to transact the business of their lives using this currency. Similarly, Big Tech companies like Google and Facebook obliges most people to depend on their central servers. Think about that.